Saudi Cenomi Retail plans to divest 26 brands to focus on key offerings

Saudi Cenomi Retail plans to divest 26 brands to focus on key offerings

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RIYADH: Saudi franchise retailer Cenomi Retail plans to divest 26 non-strategic brands as part of the strategy to rationalize its brand portfolio, the company said in a Tadawul filing. Formally known as Fawaz Abdulaziz Alhokair & Co., the Riyadh-based firm said it wants to focus on “Champion…

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