iPhones Have Shot Up In Price. But CEO Tim Cook Thinks Customers Will Still Open Their Wallets -- Here's Why

iPhones Have Shot Up In Price. But CEO Tim Cook Thinks Customers Will Still Open Their Wallets -- Here's Why

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The head of the multi-trillion dollar company faced a question about iPhone prices at Apple's earnings call on Friday. iPhones are notoriously expensive, and when compared to prior models, have risen dramatically in price. Still, Apple CEO Tim Cook thinks customers will keep opening their wallets,…

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