Why TikTok’s 'Deinfluencing' Trend Is Just Another Form of Influence for Brands

Why TikTok’s 'Deinfluencing' Trend Is Just Another Form of Influence for Brands

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When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020, she made it her mission to create products with “the best, most efficacious formulas” and avoided including any ingredients that she…

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