Analysis-Billionaire Ambani adopts familiar playbook in India cola battle vs Coke, Pepsi

Analysis-Billionaire Ambani adopts familiar playbook in India cola battle vs Coke, Pepsi

Upworthy

Published

CHENNAI/NEW DELHI (Reuters) - Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap nationalist sentiment to challenge U.S. beverage giants PepsiCo (NASDAQ: ) and Coca-Cola (NYSE: ) in a key market. Controlled by…

#reliance #pepsico #cocacola #mukeshambani #ambani #pepsi #euromonitor #richardbranson #virgincola #amulyapandit

Full Article