Warner Bros. Discovery CFO Sees Big Ad Upside From HBO Content On New Max, Says “So Far So Good” On Launch

Warner Bros. Discovery CFO Sees Big Ad Upside From HBO Content On New Max, Says “So Far So Good” On Launch

Upworthy

Published

WBD CFO Gunnar Wiedenfels sees advertising on HBO content as a major untapped revenue stream as the compay relaunched its HBO Max streaming service yesterday as Max. “HBO is such an amazing and such a powerful brand and has never been exposed to advertising… The view of the market is coming around…

#cfo #gunnarwiedenfels #hbo #jpmorgan #mercedes #succession #wbd #wiedenfels #warnerbros #wizardingworld

Full Article