Japan cosmetics makers take on K-beauty insurgents in men's market

Japan cosmetics makers take on K-beauty insurgents in men's market

Upworthy

Published

TOKYO -- Japanese cosmetics and makeup companies are increasingly targeting men, both at home and overseas, from Gen Zers to old dudes, but they have some catching up to do. That's because South Korean makeup brands have taken the lead in the Japanese men's market, which is expected to be worth…

#tokyo #genzers #southkorean

Full Article