by Graham Pierrepoint
Being in the public eye can have its stresses and strains – and when you’re in charge of a fairly large country, it’s always important that you put your best foot – and face – forward wherever possible. While the leadership styles and nuances of various figureheads around the globe may differ wildly, it remains to be said that the idea of putting up a good front is the first step towards garnering public appeal and media appreciation. Unfortunately, regardless of your policies, many people and industry players are going to judge you on how you look and who you are before they get into the nitty gritty.
With the news this week that a certain world leader has reportedly spent $30,000 on make-up in three months, you could be forgiven to point the finger at the likes of Donald Trump, Justin Trudeau, or Angela Merkel – but French newcomer Emmanuel Macron, who ascended to the Presidency of France in May this year, has apparently spent the equivalent of $330 per day on such services. Talk about looking your best – it certainly seems that the 26,000 EUR bill is too much for certain media outlets to swallow.
What’s more, it’s thought that the total came to a head on only two billings – reportedly to ensure that Macron looked his best ahead of important meetings and public appearances. This means that not only was Macron a feisty customer on the handshake front with Trump earlier this year, but he really did put his back – and budget – into looking good for the world. But $30,000 on such services, to many, does seem a little steep.
However, while Macron’s intentions to look good for the public and the cameras may have done him well leading up to the polls, he is said to currently sit on an approval rating of 36% - as the Presidency has also recently had to u-turn on a policy which would allow Brigitte Macron – the President’s spouse – access to her own budget and title. Such a move was met by ferocious backlash and petitioning – and as a result, the official line on this matter appears to have been amended. With Macron having been ushered in as a firebrand and a potential breath of fresh air following the departure of Francois Hollande, the clock is ticking to get those polls moving in the right direction.