Global  Video

“The world's speediest news portal”
One News Page
> >

Are Super Bowl Ads Really Worth It? Apparently Not

One News Page Staff Wednesday, 7 February 2018 ()
Are Super Bowl Ads Really Worth It? Apparently Notby

The Super Bowl has been and gone again for another year – and while most of us who were interested will have been watching the game for – well – the game itself, plenty more among us will have been clinging on to see what we were going to be receiving in terms of half time entertainment and in terms of commercials and trailers nestled in between the action. As it transpired, we got Justin Timberlake in a divisive new outfit, Morgan Freeman and Peter Dinklage in a rap battle (sadly not live), and – bizarrely enough – the announcement that Netflix would be retaining the rights to the third movie in the Cloverfield saga, the Cloverfield Paradox – and that it would be launched immediately after the Super Bowl.

Super Bowl 2018: All the Star-Studded Ads and Trailers
Watch: Super Bowl 2018: All the Star-Studded Ads and Trailers

It’s safe to say that all of the glitz and the hubbub around football’s most important annual event is just as focused upon the little bits that come in between as it is about the action itself. How many viewers can even recall that the Philadelphia Eagles won? It’s perhaps a bit of a bizarre distinction to make, but it is worth rolling out a statistic found through research some years ago that Super Bowl advertising may not be as effective as you might think it to be. While many might assume the coveted midway slots to be particularly lucrative, an ads firm by the name of Communicus found some time ago that commercials that aired during the big game failed to improve sales in between 60% and 80% of cases. This is fairly high – especially given all the drama!

While advertising during the Super Bowl may not encourage fans to do anything particularly different regarding their future purchases, it remains to be said that this is less about mounting radical new campaigns, and is more about catching as much interest as possible. Millions of people around the world watched this year’s game – and, as it transpires, the new trailer for Marvel’s Avengers: Infinity War – which is a huge amount of scope. It’s likely the bidding soared massively just to get even a small slot in proceedings – and while the ads that aired may not have connected with people in any new way, they at least pushed awareness to a new extreme.

Avengers: Infinity War - Super Bowl Trailer
Watch: Avengers: Infinity War - Super Bowl Trailer

Whether you remember Super Bowls past and present for the actual football, dancing sharks or wardrobe malfunctions, the advertisers love you – even if Cloverfield Paradox might not be quite up your alley!

10
shares
Share on
Facebook
Share on
Twitter
Post on 
Reddit
Share by
Email
 

You Might Like


Other recent news in U.S. Sports: NFL

U.S. Sports: NFL News
Think Kirk Cousins Is Primed To Sign a Huge Contract in NFL Free Agency? Think Again
Woking sign former Millwall and AFC Wimbledon attacker who is body double for Real Madrid ace Cristiano Ronaldo
This Fan’s Han Solo Anime Short Looks Better Than The Movie
Ulinzi Stars will not take advantage of 'struggling' AFC Leopards

Other recent news in Super Bowl 52: Super Bowl 52

Super Bowl 52: Super Bowl 52 News
Winter of Mike Trout includes wedding, Super Bowl victory for his favorite team
Trout rides epic offseason into Angels camp

Recent related news

Super Bowl LII Proves that Celebrities Rule, Cable is Still King and Netflix Failed

In a recent AYTM survey of 1,000 respondents, ran after Super Bowl LII, it was found that ads with celebrities perform better, cable wins in a world of streaming...
PRWeb - Press Releases

5 million people watched Netflix's 'trainwreck' of a new 'Cloverfield' movie in the first week, which has an 18% on Rotten Tomatoes

5 million people watched Netflix's 'trainwreck' of a new 'Cloverfield' movie in the first week, which has an 18% on Rotten Tomatoes
· *Netflix released "The Cloverfield Paradox" right after the Super Bowl.* · *Critics called it a "trainwreck," and it has a 18% rating on Rotten...
Business Insider - Technology


Tweets about this


Other recent news in World

WINTER OLYMPICS: USA beat Slovakia to reach men's ice hockey quarter-finalsIce dancer Papadakis endures nip slip at Winter OLYMPICS
Syria war: Dozens of civilians killed in Eastern GHOUTA strikesEx-CYCLONE GITA: Christchurch declares state of emergency
PAKISTAN is home to the highest newborn mortality rates in the world warns UNICEFStudents stage lie-in outside WHITE HOUSE to demand gun control
•More original news reports from One News Page
Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Privacy Policy  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter   FIND us on Google+