by Graham Pierrepoint
Fashion label Lacoste is well-known for their their branded polos – proving to be appealing fashion for considerable years now – and they are identifiable thanks to a prolific and iconic crocodile which appears on each and every product. You’ll find a small reptile embroidered on each and every product – it’s an iconic look that despite its minimal nature has really caught on. However, recent news spread across the internet suggests that it might just be a crocodile that Lacoste are looking to offer in the months to come – and the reason for broadening their range of animal mascots is for a very noble cause indeed.
The label is launching ten new polo shirts, in conjunction with the International Union for Conservation of Nature, in an effort to raise awareness of species which are endangered and to raise money for the organisation in their efforts to conserve wildlife which is dying out. Each shirt reportedly costs around $190 – and they are in limited number based on how many of each respective animal is alive in the wild today. It’s a creative idea indeed and one which supports an immensely worthwhile cause – as the label continues into a three-year partnership with the IUCN.
Watch: ▶ Lacoste Is Switching Out Its Iconic Crocodile For 10 Endangered Species
The shirts are already selling out – and fast – meaning that anyone looking to get their hands on a shirt boasting a California Condor or a Javan Rhino may be running out of time – just as, sadly, many species are in the outside world. And well as the two species mentioned (in quantities of 231 and 67, respectively), you could also grab a Vaquita (30), a Cao Vit Gibbon (150), a Saola (250), a Sumatran Tiger (350), a Northern Sportive Lemur (50), a Burmese Roofed Turtle (40), an Anegada Ground Iguana (450) or a Kakapo Parrot (157). There’s plenty of choice – but, in a way of demonstrating what’s happening in the wild, there’s not much left.
The move is being hailed as a great way to help highlight the plight of animals nearing extinction – and with funds from sales going towards the IUCN, they are purchases made without guilt – and it will remain to be seen what the chain will do to help support the organisation moving forward. A great reason to drop the crocodile, at least for now – will you be able to grab yourself a rare shirt to help save a rare species?
Watch: ▶ Why Lacoste Is Changing Their Signature Crocodile Logo After 85 Years