“News neutrality by unbiased coverage”
One News Page
> >

Soon Lego Bricks Will Be Green – And No, Not in That Way

One News Page Staff Wednesday, 7 March 2018
Soon Lego Bricks Will Be Green – And No, Not in That Wayby 👨‍💻 Graham Pierrepoint

As one of the most enduring children’s toys of the past century – and as a truly versatile construction hobby for millions more adults around the world – the appeal of Lego is undeniable. Theme parks, annual competitions, exhibitions, you name it – all have popped up over the years to help celebrate the pull of a few simple plastic bricks that pop together without fuss or complaint. The versatility and flexibility of Lego is undeniably one of the main reasons for its continued popularity – however, in a world where consumers and businesses alike are being requested to think a little more carefully about sustainability and taking greater care in supporting the environment around us, it only makes sense that the Danish toy giant is starting to look at more responsible ways to produce their ranges.

It’s being reported that Lego will be producing a new range of construction pieces – shaped like nature such as leaves and trees – will be leaving the production line to debut in new sets to be launched later in 2018. The new pieces are thought to be made out of plastic alternatives – those considered sustainable and biodegradable. While Lego bricks have, in the past, largely been produced from the same hardy mix of chemicals to provide plastic building blocks the world over, the toy brand has decided to focus on bringing more than a little sustainability – and responsibility – into their ranges.

LEGO Trading Oil-Based Plastic Pieces for Plant-Based
Watch: LEGO Trading Oil-Based Plastic Pieces for Plant-Based

It’s thought that around $160 million has been invested in the scheme, which will see bricks made of alternative material such as sugarcane leave the factory floor. The brand are extremely hopeful that the move will positively impact upon the environment. “We are proud that the first Lego elements made from sustainably sourced plastic are in production and will be in Lego boxes this year,” Tim Brooks – who is installed as Vice President for Environmental Responsibility at Lego – advised. “This is a great first step in our ambitious commitment of making all Lego bricks using sustainable materials.”

Environmental responsibility has never been more important – and with brands such as Lego largely working in plastic full stop, it is great news to see that such worldwide firms are taking a stand against the destruction of the world around us. If this new scheme is successful, could it mean that all Lego blocks go green in future?

Credit: Wochit - Published < > Embed
News video: Lego Sales Dropped Due To Too Many Bricks

▶ Lego Sales Dropped Due To Too Many Bricks 00:48

Lego’s annual sales dropped for the first time in 13 years because it had a surplus of stock, the brick maker announced today. Lego had “too much” merchandise both in stores and in its distribution centers last year, a spokesperson told the BBC. “There wasn’t enough room to get 2017 toys...

You Might Like

Tweets about this

Other recent news in World

Raab holds talks with Barnier amid signs they are close to BREXIT divorce dealBrexit secretary makes surprise trip to BRUSSELS for crunch talks with Michel Barnier
Labour's Emily Thornberry says she believes SAUDI ARABIA DID murder missing journalistDisappearance of Jamal Khashoggi: Turkey accuses Saudi Arabia of not cooperating, DONALD TRUMP threatens 'punishment'

Recent related videos from verified sources

Lifesize Bugatti replica revs up with 1 million LEGO pieces [Video]Lifesize Bugatti replica revs up with 1 million LEGO pieces 00:59

Toy maker Lego Technic takes LEGO to a whole new level by building a full scale replica of the Bugatti Chiron supercar built entirely with the iconic plastic pieces.

Credit: Innovations Online Video - Published

LEGO Releases A Lego Aquaman Poster [Video]LEGO Releases A Lego Aquaman Poster 00:41

The next film in the DC cinematic universe is set to hit theaters in a few months, bringing Jason Momoa's take on Aquaman back to the big screen. And after releasing a new playset tied to the new film,..

Credit: Wochit Entertainment - Published

Australian Builder Creates Largest Lego Caravan, Smashes World Record [Video]Australian Builder Creates Largest Lego Caravan, Smashes World Record 01:29

It is constructed with more than 280,000 pieces.

Credit: CBS 3 Philly - Published

Injured wild turtle gets LEGO wheelchair at U.S. zoo [Video]Injured wild turtle gets LEGO wheelchair at U.S. zoo 01:18

Video shows an injured Eastern box turtle taking his custom LEGO wheelchair for a spin at the Maryland Zoo in Baltimore

Credit: Reuters - Viral Video - Published

•More original news reports from One News Page
Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Contact us  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest