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Uncle Ben's Rice to Change Name to Ben's Original
Credit: Cover Video STUDIO Duration: 01:00Published
Financial Focus for Sept. 23
Credit: KTNV Channel 13 Las Vegas Duration: 01:07Published
Uncle Ben's Rice Undergoes A Makeover And Gets A New name
Credit: Wochit Tech Duration: 00:32Published
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Cream of Wheat to remove Black chef mascot from the box as it updates imagery in wake of calls for racial equalityThe smiling Black chef will soon come off the boxes of Cream of Wheat. The news comes after Mars Inc said Uncle Ben's will be renamed Ben's Original.
Also reported by •USATODAY.com
Cream of Wheat To Replace Image of Black Chef, Company SaysThe news follows Mars' announcement on Wednesday that it will change the name and logo of Uncle Ben's rice
Uncle Ben's faced criticism for racial stereotyping. Now the rice brand, owned by Mars, has revealed its new name.Packaging with the new Ben's Original name and logo will hit stores from 2021, after the Mars-owned brand faced criticism over racial stereotyping.
Uncle Ben's rice gets a new name after racial stereotype rowMars Food, the makers of rice brand Uncle Ben's, have revealed a new name for the product following an outcry from shoppers.
Also reported by •Daily Record
Maker Of Uncle Ben's Picks New NameWatch VideoAnd the maker of Uncle Ben's rice products announced their pick for a new name: "Ben's Original." Mars will also change the logo. All to create a more inclusive brand with a nod toward..
Inside the rebrand of Uncle Ben’s riceListening to consumers and stakeholders was an integral part of the rebranding process.
Uncle Ben's rice changes name to more 'equitable' brandProducts will be labelled Ben's Original and will no longer show the bow-tied black man on packaging.
Uncle Ben’s rice brand gets new name
Also reported by •TMZ.com
Uncle Ben’s brand ‘evolves’ after criticism of racial stereotypingThe rice brand will simply be known as “Ben's Original.”
Also reported by •NPR
Uncle Ben’s Rice Changes Name And Logo As Part Of Effort To Be Inclusive‘We understand the inequities that were associated with the name and face of the previous brand‘
Rice brand Uncle Ben's changing name and logo because of racist connotationsThe Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.
Uncle Ben's Rice Rebranded as Ben's Originals
Also reported by •CBS News
Breakfast Briefing: 5 things for PR pros to know on Wednesday morningJ&J starts Phase 3 trials of COVID-19 vaccine; Mars drops Uncle Ben’s brand; Bumble Bee responds quickly to Trump; Tesla’s gone to plaid.
Mars gives Uncle Ben's new brand name amid racial stereotyping concernsThe Uncle Ben's brand, owned by US food and confectionery giant Mars, has a new identity amid concern the old image may lead to claims of racial stereotyping.
Uncle Ben's has a new name: Ben's OriginalMars will change the name of its Uncle Ben's rice products to Ben's Original and drop the logo depicting a Chicago head waiter as part of the company's previously announced plans to create a more..
Also reported by •CBS News
Mars drops Uncle Ben's, reveals new name for rice brandThe Uncle Ben's rice brand is getting a new name: Ben's Original.
Also reported by •SeattlePI.com •Belfast Telegraph
Mars chooses new name for Uncle Ben's rice after race rowSeveral companies have retired racial imagery from their branding in recent months, a ripple effect from the Black Lives Matter protests
Also reported by •Wales Online
Mars drops Uncle Ben’s brand for promoting racial stereotypeRice range will be renamed Ben’s Original
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Uncle Ben's issues urgent recall for rice packets as they may contain glassCustomers have been urged to check their cupboards and return the products impacted.
Uncle Ben's rice urgently recalled from supermarkets over safety fearsA Food Standards Agency alert says there is a possible presence of glass
Also reported by •Folkestone Herald •Thanet Gazette •Sevenoaks Chronicle •Dover Express