Casper Is Opening 200 Stores Across America
Mattress company Casper will open 200 stores in the United States.
6 months after launching its first permanent shop in New York, the online-mattress startup confirmed plans to drastically increase its store count across the US.
According to Business Insider, Casper CEO Philip Krim said sales have grown more quickly in markets where the company has opened temporary stores, saying "It's a way to educate new consumers".
Since it launched online in 2014, Casper has become one of the biggest players in the mattress industry.