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Volkswagen is ending its Beetle production

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Volkswagen is ending its Beetle production

Volkswagen is ending its Beetle production

Volkswagen announced it will end production of its iconic Beetle model in 2019, as the automaker prepares for a leap toward a future of mass-market electric cars.

Michelle Hennessy reports.

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Volkswagen is ending its Beetle production

Volkswagen's iconic Beetle is getting squashed, as the car maker dumps the past in favor of a greener, electric future.

The car had been a steady hit for three generations, dating all the way back to Hitler's Germany in the 1930s, and was an icon of the postwar baby boomers in the sixties.

The model was given a turn-of-the-century revival for millennials, but it's popularity - along with most other small cars - has been in steady decline.

Only 500,000 Beetles have sold globally in the last 20 years.

Volkswagen now says it's stopping production next year, and instead putting its power behind a new fleet of electric models, to appeal to the next generation of more environmentally conscious consumers.

The carmaker is also trying to turn the corner on the scandal that's rocked the company for the last three years - after it admitted to cheating diesel emissions tests.

And for Beetle fans, it's not the end of the road yet, two new models have been unveiled, which will join the final Beetle line up next year.

And the company hasn't ruled out bringing a greener, electric model back in the future.




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