Pantone Names 'Vibrant But Mellow' Living Coral Its 2019 Color of the Year
Living Coral is Pantone’s 2019 color of the year…????The company describes Pantone 16-1546 Living Coral as “vibrant but mellow”…????Saying it reflects an “innate need for optimism and joyful pursuits” and “authentic and immersive experiences that enable connection and intimacy.”????Laurie Pressman, vice president of the Pantone Color Institute, pointed to ??the connection between culture and color…????Telling TIME: “We see the environment taking on an even greater role in the world we live in today for two primary reasons, one being how connected we are to technology.”????Adding: “Because we are so connected to something that’s not real, so to speak, we really need to find that balance closely and intimately with something that is real and you don’t get more real than nature.”????Pressman went on to say that nature gives us energy, among other things, calling living coral “animating and life-affirming.”????The shade has already appeared on fashion runways, influencer posts on social media and in consumer packaging.????Living Coral follows the 2018 Color of the Year, Ultra Violet, which paid homage to the late icon Prince.