Lamborghini Christmas Drive - celebrating a successful launch year for the Super SUV
2018 was an exceptional and truly momentous year for Lamborghini, full of successes and marked by the introduction of its third model, the Super SUV Urus.
This is a vehicle that has opened up a new era for Lamborghini and one that became highly desirable immediately, with orders exceeding even the most optimistic expectations.
The Lamborghini Christmas Drive was held to bring a positive and intense year to a fitting end: a 750 kilometer long tour held on 13 and 14 December to test the handling of the Urus and of its predecessor, the LM002, in wintry conditions and on mountain roads that heighten the pleasure of being behind the wheel and the sporty feel of both vehicles.
The city of Bruneck has long been a friend of Lamborghini and from where the spectacular Christmas tree in the Sant’ Agata grounds comes: the city welcomed the convoy to the old town center and the Christmas market.
The brightly decorated shop windows and Christmas stalls provided a magical backdrop for the cars, with many sporting special displays, and even biscuits baked in the shapes of the two models for the visit.
The Lamborghini group was accompanied by the usual bright blue sky and sub-zero temperatures as they made their way to Lake Braies, now completely frozen over and covered in white, a location offering the ideal occasion to try out the vehicles in snowy conditions.