Global  

Celebrating 10 Years of Trusted News Discovery
One News Page
> >

Sun Maid Attempting To Make Raisins More Appealing To Millenials

Video Credit: Wochit - Duration: 01:06s - Published < > Embed
Sun Maid Attempting To Make Raisins More Appealing To Millenials

Sun Maid Attempting To Make Raisins More Appealing To Millenials

Sun-Maid wants to win over millennials who have stopped eating raisins.

To do so, it is sprucing up its brand image and launching new types of snacks.

Recently appointed CEO Harry Overly is leading the charge and aiming for $100 million in growth over the next three to four years.

He's hoping to change this by amping up the image of the brand and winning over these consumers with new snacks and a targeted marketing campaign.

This is the first time the company has marketed the product in over a decade, he said.

0
shares
ShareTweetSavePostSend
 

You Might Like

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2019 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  In the News  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? FeedbackSend us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest
One News® is a registered trademark of One News Page Ltd.