How Netflix Is Using FOMO to Make You Even Watch More
When Netflix debuted original content in 2013, did you ever imagine people would be quoting lines from these programs just like pop culture phenomenons like “Seinfeld” - leaving you with FOMO if you aren’t up on the latest episode???Well, Netflix is certainly giving regular TV a run for its money.??Netflix reported its runaway hit “Bird Box” starring Sandra Bullock, reached 80 million member households.??Horror master Stephen King even tweeted about the film, saying, “I was absolutely riveted by Bird Box.”??According to CNBC, Netflix has 139 million subscribers.??In its fourth quarter earnings, Netflix said it serves 100 million hours of video per day, earning an estimated 10% of time spent in front of all time spent in front of the TV in the United States.??Hits like “You,” - watched by 40 million households in its first month - “House of Cards,” and “Stranger Things” may have you feeling like you need to see them all to keep up with the work conversation.??Actors and characters immediately became topics of internet chatter.??Your water cooler talk may revolve around these shows and films, which leaves some wondering, “Do you even need TV anymore?”??????