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Beyoncé and Jay-Z offer fans VIP incentive to go vegan for a month

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Beyoncé and Jay-Z offer fans VIP incentive to go vegan for a month

Beyoncé and Jay-Z offer fans VIP incentive to go vegan for a month

Music superstars Beyoncé and Jay-Z are offering fans a chance to win free tickets for life to their concerts in exchange for adopting a vegan diet for a month.

Anna Bevan reports.

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Beyoncé and Jay-Z offer fans VIP incentive to go vegan for a month

Music superstars Beyoncé and Jay-Z are offering fans a chance to win lifetime free tickets to their concerts.

But there's a catch: you'll need to go vegan for a month.

The "Lemonade" singer announced the contest to her 123 million Instagram followers on Wednesday (30 January).

It's all part of the Greenprint project, which was created by Beyoncé's personal trainer Marco Borges.

Greenprint encourages people to reduce their environmental footprint by eating plant-based meals.

Beyoncé has pledged to eat plant-based breakfasts and go meatless on Mondays, while Jay-Z is promising to eat two plant-based meals a day.

Last year the journal Science concluded that avoiding meat and dairy products would be the biggest way to reduce the environmental impact on the planet.

Under the contest rules, one fan will get a pair of tickets to one official concert tour by Beyoncé and/or Jay-Z for the next 30 years.

But for those outside of the U.S., don't get too excited.

Entrants must be U.S. residents.




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