MoviePass To Focus On Making Movies
In its latest effort to shore up finances, MoviePass has announced plans for a new business model it says will prioritize self-generated revenue instead of reliance on earnings from exhibitors and studios.
The plan is to forge “a much more interconnected” relationship between the company’s monthly movie theater subscription service and the film production business it launched last year, MoviePass Films, according to a statement released Wednesday.
The company will make the films it produces available to MoviePass subscribers, which it hopes will both increase the film’s box office potential, and lead to an expansion of the subscription service itself.
Read the full article on The Wrap