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Puma Looks to Get Back Into Basketball With NBA Player Deals

Video Credit: Cheddar Inc. - Duration: 01:50s - Published < > Embed
Puma Looks to Get Back Into Basketball With NBA Player Deals

Puma Looks to Get Back Into Basketball With NBA Player Deals

Puma has signed shoe deals with major NBA players, including DeAndre Ayton and Marvin Bagley, after nearly two decades of ignoring the realm of basketball footwear.

“We’re trying to shake things up, we’re trying to do things differently,” Adam Petrick, PUMA’s global director of brand and marketing, told Cheddar.

“We haven't been in the category for a little under 20 years, but we do know the space.”

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