Global  

Celebrating 10 Years of Trusted News Discovery
One News Page
> >

Co-Founder And Chief Technology Officer Yu On FreeWheel’s Widening Focus, Importance Of Gender Diversity

Video Credit: BeetTV - Affiliate - Duration: 03:45s - Published < > Embed
Co-Founder And Chief Technology Officer Yu On FreeWheel’s Widening Focus, Importance Of Gender Diversity

Co-Founder And Chief Technology Officer Yu On FreeWheel’s Widening Focus, Importance Of Gender Diversity

Having to innovate and “re-innovate” is nothing new at FreeWheel, which Diane Yu helped to create in 2007 after leaving Google/DoubleClick.

But even the CTO herself is rather amazed at the company’s evolution to a platform serving both buyers and sellers.

“Thinking back 12 years ago, I wouldn’t imagine that we’re doing the FreeWheel NOWFRONT,” Yu says of the company’s recent event, at which it raised the public curtain on FreeWheel Media.

In this Beet.TV interview, she also talks about the need for gender diversity in the workplace, or “balance for better.” Having started as a technology company serving publishers, “It’s very exciting, moving to the buy-side,” Yu says.

“FreeWheel can as a platform provide the end-to-end solution from marketers and agencies all the way to the sell side.

Which is pretty exciting if you think about it, the dramatic change.” The company’s evolution requires broadening its view of the industry and, more to the point, the view of the buy-side.

“We have to think from a marketer and agency lens because they have a very different need,” Yu says.

“As a platform, to enable that we need to reinvent and that’s basically what my team is working on.

Reinvent our platform to be able to see through the marketer’s lens.” What’s much easier to recognize are the benefits to be gained by having a diverse workforce, according to Yu.

“I’m actually a big believer in balance for the better,” she explains, referring to the #BalanceforBetter theme of the 2019 International Womens Day.

“So we have to provide the better balance for any organization to thrive.

We started since day one of FreeWheel.

We have a foundation where we believe we have to bring the diversity...have the female technologists as well as the male technologists together to build a platform for the better.

“As we continue on that mode we will be able to be very successful, be a strong organization, with a strong culture where everyone with all different backgrounds are welcome here.

Which is a great culture to be in.” This video is part of Beet.TV’s coverage of The FreeWheel NOWFRONT: Media Reimagined.

For more coverage from the series, please visit this page.

0
shares
ShareTweetSavePostSend
 

You Might Like


Recent related videos from verified sources

Hearst Television Integrates With FreeWheel Monetization And Revenue Management Platform [Video]Hearst Television Integrates With FreeWheel Monetization And Revenue Management Platform

Hearst Television’s Hearst Anyscreen OTT offering is adding scale through an integration with FreeWheel’s Monetization and Revenue Management platform. It’s a first step toward also enhancing the..

Credit: BeetTV - Affiliate     Duration: 02:58Published

Horizon’s McElhinney Explains The Need For Deterministic ID’s [Video]Horizon’s McElhinney Explains The Need For Deterministic ID’s

Amid the push for more performance-based advertising campaign outcomes from deterministic consumer identities, Horizon Media is building its own identity solution. “With the help of our partners, we..

Credit: BeetTV - Affiliate     Duration: 04:24Published

Omnicom’s Steuer Wants More ‘Democratized’ Set-Top, ACR Data [Video]Omnicom’s Steuer Wants More ‘Democratized’ Set-Top, ACR Data

Omnicom Media Group’s Jonathan Steuer is encouraged by the emergence of solutions that “co-mingle” set-top box and automatic content recognition viewing data, the most recent example of which is..

Credit: BeetTV - Affiliate     Duration: 04:12Published

Wall Street Moves To U.S.-China Trade Optimism [Video]Wall Street Moves To U.S.-China Trade Optimism

According to Reuters, U.S. stocks gained ground on Friday, boosted by shares of technology companies, as sentiment was lifted by an upbeat note on trade talks between the United States and China...

Credit: Wochit Business     Duration: 00:40Published

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2019 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  In the News  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? FeedbackSend us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest
One News® is a registered trademark of One News Page Ltd.