Beyoncé and Adidas Announce New Partnership
Beyoncé and Adidas Announce New Partnership The singer will be a creative partner in a new multilayer deal with the athletic company.
Beyoncé and Adidas
will “develop new
and apparel.” Beyoncé, via statement Beyoncé, via statement Beyoncé’s Ivy Park will also relaunch under Adidas.
Ivy Park was co-founded by Topshop owner, Philip Green.
After Green faced allegations of sexual assault, Beyoncé cut ties and gained full ownership of the brand.
Beyoncé, via statement