Xbox is fighting Google, not PlayStation
At E3 2013, Microsoft tripped over its shoelaces as it tried to justify the unexpectedly high price and complex ecosystem of its upcoming console, the Xbox One.
It required an internet connection and locked purchases to specific accounts, disrupting established resale and game-sharing processes.
On top of that, executives were repeatedly dismissive of fans' concerns.
When Phil Spencer, then the head of Microsoft Studios, announced a $500 price tag for the Xbox One, the E3 audience gasped and fell silent.