Burger King's CMO Talks About The Company Relaunching Its Look
Burger King has changed a lot over the year and one big change people noticed are their uniforms. The company’s CMO, Fernando Machado, described the old uniforms as “very generic.” According to Business Insider, Burger King employees use to wear monochromatic polyester polo shirts.
But since Machado came on board in 2014, the franchise relaunched its aesthetic and brand.
Now the uniform is a charcoal gray T-shirt with trips that mimics Whopper’s ingredients.