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Diamonds are Forever: A Look at Retail Sales

Video Credit: The Street - Duration: 01:00s - Published < > Embed
Diamonds are Forever: A Look at Retail Sales

Diamonds are Forever: A Look at Retail Sales

U.S. retail sales increased more than expected in June 2019 at 0.4%, economists expected it to be 0.1% in June.

The growth in retail sales point to a consumer-driven U.S. economy.

How does the diamond industry play into this?

Debbie Azar, President and Co-founder of the Gemological Science International, zeros in on overall diamond sales in the retail market.

Here's an excerpt from the video transcript: "Diamond sales are up.

It's great.

We're still seeing a really strong consumer demand for engagement rings, bridal and fashion jewelry is still very strong.

And we're also seeing an increase in the demand for branded diamonds and jewelry," Azar said.

To hear more on why consumer demand is up in the diamond industry and how shoppers are purchasing diamonds differently now than ever before, watch the video above.

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