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Buffalo Bills pushing to expand brand north

Video Credit: WKBW Buffalo - Duration: 02:01s - Published < > Embed
Buffalo Bills pushing to expand brand northBuffalo Bills pushing to expand brand north
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Buffalo Bills pushing to expand brand north

THE BILLS ARE A HOTTICKET.RIGHT NOW YOU CANNOT GET A SEAT FORSUNDAY'S GAME ONSTUBHUB FOR LESSTHAN A HUNDREDDOLLARS.BUT THE TEAM ISLOOKING TOCONTINUE TO EXPANDIT'S BRAND.7 EYEWITNESS NEWSREPORTER GILATMELAMED LOOKS ATHOW THE BILLS MAFIAIS INVADING CANADA."BUILDING THE BILLSMAFIA ACROSS TWODIFFERENTCOUNTIRES."THAT'S EXACTLY WHATTHE BILLS FRANCHISEIS TRYING TO DO.CAPITALIZING ON THETEAM'S SUCCESS-- 5-1FOR THE FIRST TIME INOVER A DECADE--WITH CANADA DAY INDECEMBER."WINNING IS THE BESTTHING FOR BUILDINGYOUR BRAND."JOHN JILOTY WITH THEMARTIN GROUPSPORTS DIVISIONSAYS TRYING TOATTRACT NEARBYFANS FROMSOUTHERN ONTARIOIS A SMART MOVE.THE CANADA DAYGAME AGAINST THERAVENS HAS 100-LEVEL SEATS FORJUST $45-- AND ALIMITED AMOUNT OFFREE SCARVES WITHTHE BILLS LOGO ANDCANADIAN FLAG.JILOTY SAYS ANINCREASE IN VISTORSFROM THE NORTH..NOT ONLY EXPANDSTHE FANBASE, BUT ISAN OPPORTUNITY TOGROW THE AREA'STOURISM, AND PULL INSOME BIGGERSPONSORSHIP ANDADVERTISINGDOLLARS."BUFFALO'S ONE OFTHE SMALLESTMARKETS IN THE NFL,SO THAT LIMITS YOUROPPURTUNITY BUTWHEN YOU THROW INCANADA, YOU THROWIN SOUTHERNONTRARIO ANDTORONTO IT BECOMESA PRETTY HUGEMARKET.""THIS IS A MAP OF NFLFANDOM FROM SEATGEEK.

NOW THE BILLSARE HOPING TOEXPAND HERE INTOCANADA MAKING THISWHOLE AREA OFONTARIO RED, BUTJILOTY THINKS THEYCAN EXPAND IN NEWYORK TOO EVENMOVING AS FAR EASTAS ALBANY.""IF YOUR IN SYRACUSEOR IN ALBANY IT'S ALOT EASIER TO GO TO ABILLS GAME THAN TOGO TO MET LIFESTADIUM DOWN IN NJ.

ITHINK IT'S A SMARTMOVE I THINK YOUCOULD REALLYBECOME NEW YORK'SNFL TEAM YOU'REREALLY THE ONLY NFLTEAM THAT PLAYS IN NYAS JOSH ALLEN TOLDUS PRETTY WELL."BUT FOR NOW THEBILLS ARE HOPING TOCONTINUE TO GETFANS FROM THEOTHER SIDE OF THEBORDER, THISEXCITED ABOUT THEIRSEASON."WE'RE GOING ALL THEWAY SUPER BOWL ORBUST SUPER BOWL ORBUST."FORBES RANKS THEBILLS AS THE LEASTVALUABLE NFL TEAMAT 1.9 BILLIONDOLLARS-- BUT GETTHIS-- THAT'S UP 19PERCENT SINCE LASTYEAR WHICH IS ONEOF THE BIGGESTJUMPS IN THE LEAGUE.A NUMBER JILOTYSAYS WILL ONLYGROW IF THE BILLSCONTINUE TOSUCCESSFULLYCROSS THE BORDER.




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