The holiday shopping season is in full swing.
There's a unique effort underway in albert lea á to encourage you to shop local.
Its called shop albert lea passport tour.
Kimt news three's maleeha kamal shows us how it works.
Look live: this is an exciting and fun concept.
So the way this work is that you pick up a passport for the albert lea chamber of commerce office.
There are 30 store in the passport.
One of them is plymouth shoes store which i'm currently at.
And the cool thing is you don't have to purchase something to get a stamp you can just come in and visit with linda here and she will sign off on your passport but the goal is to get people to visit and engage with the businesses in the area.
Nats: "i think it's a great way to bring people in."
Linda knudsen is the owner of plymouth shoe store.
This store has been in the heart of downtown albert lea for 16 years.
She says she has seen her ups and downs.
So when she heard of about the passport tour she was immediately on board.
She says when you shop local you get one of a kind items that are crafted with love.
"the big thing that we can add that big box stores can't is customer service and the one on one."
The idea is to get folks to explore and support the local businesses in the area.
And i decided to take the challenge to shop as many businesses on this passport.
Nats: i visited a total of five stores on broadway within just 45 minutes and found some one of a kind items. noelle hagen with the albert lea economic development agency says shopping local really does have a huge impact on the community.
"you bought a small toy at the toy store and then that toy employee went and got their haircut and then that hair stylist went and bought a new car.
And that dealership gave money towards the half marathon in town and how spending money that money stays in the community and circulates and make a lot of really great things happen."
The deadline to turn in your passport is december twelfth.///