Although the TV world has spent the last five years considering the subscription video (SVOD) boom, a growing trend in ad-supported TV services (AVODs) is opening new opportunities for new entrants and for advertisers alike.
Alongside Peacock, Pluto TV, Tubi and others, Samsung launched its own Samsung TV Plus, its own gateway to over-IP TV services on its smart TV sets.
Amongst the latest additions to the "channel" line-up was Vevo, the music video distributor that is seeing growing connected TV traction thanks to its "Vevo Everywhere" strategy.
"(Advertisers are) really trying to understand where the quality content is," says Michael Scott, the head of brand sales for Samsung Ads in North America, in this video interview with Beet.TV.
"(They) want to find a content home that's brand-safe, that's high-quality, and it really speaks to the audience that they're trying to reach." Vevo on-board Vevo's addition in December involved the launch of five genre-curated channels (pop, country, hip-hop, R&B and Latino).
Originally launched on YouTube, which continue to be its key partner, Vevo is now available through other devices and services like Roku, Apple TV, Amazon Fire and Echo Show, and Pluto TV.
The company says 20% of its viewing is now through such services, whose viewers tend to watch more than two videos at a time and often in groups.
Ad support Vevo's new Samsung TV Plus channels are ad-supported.
Samsung Ads launched back in 2015 as “Samsung Smart TV Advertising”.
The business unit is able to understand actual viewing, whether it be linear or OTT, by running automated content recognition (ACR) on Samsung Smart TVs, to identify content that is actually being consumed.
Now it claims to have 60% of the consumers visible via industry-deployed ACR technology, whether they ware watching live TV, VOD or playing a console game – in all, around 220 million connected devices.
45 million US owners of Samsung Smart TVs plus 200 million connected devices This video is part of Beet.TV’s leadership series Vevo Everywhere: Evolving Content Distribution.
For more videos from the series, please visit this page.