Selena Gomez Announces ‘Rare Beauty’ Makeup Line On Feb.
4, Gomez took to Instagram Live to announce the launch of her new makeup line, Rare Beauty.
She talked about how much time she's spent on the project, describing it as “really exciting and special.” Selena Gomez, via Instagram She went on to say that Rare Beauty was “not just a brand," but a “lifestyle.” Selena Gomez, via Instagram Gomez also said that she wanted her fans to help “build the brand,” as she wants it to be a community filled with “real” stories and people.
Selena Gomez, via Instagram Rare Beauty will be available at Sephora in the U.S., Mexico and Canada this summer with plans to expand globally in 2021.