Protesters from the People for the Ethical Treatment of Animals (PETA) held a gruesome demonstration where a woman was seen to be having her skin torn off.
Filmed today (February 14) at the Strand, the anti-leather protests saw a woman tearing off a chunk of mock skin while screaming loudly.
A message saying "Leather Is Someone's Skin.
Wear Vegan" adorned a placard as they were bombarded by press photographers.