Global  

Bloomberg 'meme strategy' sparks Facebook rule change

Video Credit: Reuters Studio - Duration: 02:14s - Published
Bloomberg 'meme strategy' sparks Facebook rule change

Bloomberg 'meme strategy' sparks Facebook rule change

After U.S. Democratic presidential candidate Michael Bloomberg's campaign paid popular Instagram accounts to post memes, parent company Facebook changed its rules to allow politicians to use branded content.

Lisa Bernhard has more.

If Donald Trump is the first Twitter president, Mike Bloomberg hopes to beat him with Instagram.

The Democratic presidential candidate, a late-comer to the race, added a new twist to traditional campaign advertising this week by paying popular Instagram accounts to make memes about him - a clear sign he’s looking to lure millennial voters.

Paid for by his campaign – and marked as such – this sudden flood of memes cracked open a small can of worms about what kind of political posts are permitted… especially as Instagram parent company Facebook continues to come under fire for allowing political ads on its site that have not been fact-checked.

Such sponsored content can look like genuine social media posts, but aren’t.

Like this one, in which Bloomberg appears to be texting with this Instagram influencer, writing – “Can you let everyone know I’m the cool candidate?” The meme is one of many spread across more than 15 influencer accounts, with names like @KaleSalad, @NeatDad and @TrashCanPaul, and with an audience of 60 million followers combined, according to The New York Times.

Their virtual blanketing of Instagram forced Facebook on Friday to weigh in on campaigns leveraging sponsored posts.

The verdict: Thumbs up, provided they’re clearly marked as paid content, the company said.

Facebook clarified that such posts will not be considered advertising, as the social media site does not make money from them.

The Bloomberg campaign – funded solely by the billionaire himself – told Reuters this week that the "meme strategy," which was new to presidential politics, would be effective.

A Facebook spokesman told Reuters that his wasn’t the only campaign interested in potentially using sponsored content… meaning you may see some official Bernie memes in the weeks to come.




You Might Like


💡 One News Page Knowledge: Other News Mentions

Facebook Facebook American online social networking service

Ankhi Das: Facebook India's policy head quits amid hate speech row

Ankhi Das was at the centre of recent allegations that Facebook allowed hate speech on its platform.
BBC News

Facebook says suspected Iranian hackers behind U.S. election threats operated in 2019

By Jack Stubbs LONDON (Reuters) - Iranian hackers suspected of emailing threatening messages to U.S. voters last week and spreading false information about..
WorldNews

Trump campaign 'Election Day is Today' ads removed by Facebook

The Trump campaign tested the limits of Facebook's ban on new political ads in the last week of the 2020 election but Facebook removed them.

USATODAY.com

Microsoft Internet Explorer users may be surprised when they get redirected to Edge next month

Microsoft has been slowly weaning users off its legacy Internet Explorer browser for a very long time, recently going so far as to use a forced Windows update to..
The Verge

Trump-led conservatives accuse Big Tech of election interference, escalate bias charges ahead of Senate showdown

At a Capitol Hill hearing, Facebook's Mark Zuckerberg, Twitter's Jack Dorsey and Google's Sundar Pichai will face charges they censor conservatives.

USATODAY.com

Instagram Instagram Online photo-sharing and social networking service

Instagram Model Deyana Mounira Sues Over Aroused Dog Photo Shoot

Instagram model Deyana Mounira claims her career was derailed by a photo shoot with an aroused pooch humping her leg ... and she's seeking legal payback against..
TMZ.com
Gwen Stefani, Blake Shelton Engaged [Video]

Gwen Stefani, Blake Shelton Engaged

The couple took to Instagram on Tuesday with a picture of Stefani sporting a new ring, with the caption "@blakeshelton yes please!" I love you. The two coaches on "The Voice" met on the set of the singing show in 2015, and their friendship soon turned into a partnership. Shelton's track "Turnin' Me On" is about Stefani, and Stefani's 2016 song, "Make Me Love You" is about Shelton. Stefani shares three children, Kingston, Zuma and Apollo with her ex-husband Gavin Rossdale.

Credit: Wochit News    Duration: 00:32Published

Gwen Stefani and Blake Shelton are engaged

Stefani announced their engagement on Instagram.
CBS News

Gwen Stefani Announces Engagement to Blake Shelton

Blake Shelton popped the question and Gwen Stefani had a two-word answer ... YES PLEASE!!! Gwen announced Tuesday she and the country star are engaged after..
TMZ.com

Michael Bloomberg Michael Bloomberg American businessman and politician

'Why do you not want people to vote:' Former felon details voting struggles [Video]

'Why do you not want people to vote:' Former felon details voting struggles

From high profile athletes like LeBron James to former presidential candidates like Michael Bloomberg; high powered names are fronting millions of dollars to pay off former felons' debts in Florida. Story: https://bit.ly/336EEc1

Credit: ABC Action News    Duration: 01:02Published

Democratic Party (United States) Democratic Party (United States) Major political party in the United States

Growing Wood County a window into swing state Ohio

Wood County flipped for President Donald Trump in 2016, after backing Democrat Barack Obama in the previous two elections. This year, both parties believe the..
USATODAY.com

US election: Meet the power players in Joe Biden's presidential inner circle

If Joe Biden wins the White House next month, the Democratic presidential candidate's aides have privately hinted he plans to build the most diverse Cabinet in..
New Zealand Herald

Harris pushes early voting at Reno campaign stop

With Election Day only one week away, Democratic Vice Presidential nominee Kamala Harris urged supporters in Reno, Nevada to vote early and "fight for the..
USATODAY.com

In search of 326,695 unreturned ballots, Democrats plan an all-out scavenger hunt in Wisconsin.

In search of 326,695 unreturned ballots, Democrats plan an all-out scavenger hunt in Wisconsin after Supreme Court ruling.
NYTimes.com

Majority of Arab voters in US favor Biden over Trump

Arab voters in the United States are more likely to vote for Democratic candidate, Joe Biden, in the upcoming presidential elections (59%) than to reelect the US..
WorldNews

Donald Trump Donald Trump 45th president of the United States

Planned Parenthood Rallying Voters to Avoid Another Amy Coney Barrett

With Amy Coney Barrett now confirmed to the Supreme Court -- as President Trump and Sen. Mitch McConnell promised -- one organization is vowing to get revenge at..
TMZ.com
US election: Who is winning the swing states? [Video]

US election: Who is winning the swing states?

A look at whether Joe Biden or Donald Trump is winning the key swing statesahead of the US presidential election, according to opinion polls.

Credit: PA - Press Association STUDIO    Duration: 01:19Published
U.S. sees some half-million COVID-19 cases in a week [Video]

U.S. sees some half-million COVID-19 cases in a week

Almost half a million people in the United States have contracted the coronavirus in the past week alone. Gloria Tso reports.

Credit: Reuters - Politics    Duration: 01:18Published

Trump campaign seeks new PA voters

Trump's campaign pivots to Pennsylvania strongholds such as the suburbs around Pittsburgh to recruit new voters to counter an erosion of support in other parts..
USATODAY.com

Lisa Bernhard American journalist

Surge of Michigan students volunteer for election [Video]

Surge of Michigan students volunteer for election

Michigan officials launched a campaign aiming to recruit 30,000 poll workers for the November 3rd election, resulting in an overwhelming response from students at the University of Michigan and other colleges around the state. Lisa Bernhard produced this report.

Credit: Reuters - Politics    Duration: 01:53Published
'Long, contentious week' of Barrett hearing begins [Video]

'Long, contentious week' of Barrett hearing begins

[NFA] Republican Senator Lindsey Graham kicked off the Senate Judiciary Committee's Supreme Court confirmation hearing with his party looking to push through the approval of President Trump's nominee, conservative Judge Amy Coney Barrett, to replace the late liberal Justice Ruth Bader Ginsburg just weeks before the November 3rd presidential election. Lisa Bernhard has more.

Credit: Reuters - Politics    Duration: 02:41Published
Dems ready to grill Trump's Supreme Court pick [Video]

Dems ready to grill Trump's Supreme Court pick

[NFA] President Donald Trump's nominee to the Supreme Court, Amy Coney Barrett, will face a grilling from Democrats this week during a multi-day Senate confirmation hearing as Republicans push ahead with their plan to quickly fill a vacancy on the bench before November's presidential election. Lisa Bernhard produced this report.

Credit: Reuters - Politics    Duration: 02:24Published
Spotlight on VP debate after Trump's COVID diagnosis [Video]

Spotlight on VP debate after Trump's COVID diagnosis

[NFA] This week’s vice presidential debate has taken on an outsized and perhaps unprecedented significance, with questions about President Donald Trump’s health now looming over the U.S. election less than a month away. Lisa Bernhard produced this report.

Credit: Reuters Studio    Duration: 02:35Published
'Wonder Woman' director warns theaters could vanish [Video]

'Wonder Woman' director warns theaters could vanish

Director Patty Jenkins' new "Wonder Woman" movie has been delayed three times during the coronavirus pandemic. Now, the director is sounding the alarm that movie-going itself is under real threat. Lisa Bernhard produced this report.

Credit: Reuters Studio    Duration: 02:21Published

Bernie Sanders Bernie Sanders U.S. Senator from Vermont and former presidential candidate

'They agree with me.' Trump courts Sanders supporters at rallies; progressives say it won't work

Democrats called Trump's messaging on Sen. Bernie Sanders "desperate," pointing to Biden's lead in polls, and asserted the party is unified this time.

USATODAY.com

Twitch stars are lining up to stream Among Us with AOC

Rep. Alexandria Ocasio-Cortez (D-NY) is looking for Among Us teammates. On Twitter, Ocasio-Cortez put out an open call for people to play with “to get out the..
The Verge
NIH head refutes Trump claim of vaccine by election day [Video]

NIH head refutes Trump claim of vaccine by election day

The head of the U.S. National Institutes of Health told a Senate panel no one knew precisely when a vaccine for the novel coronavirus would be ready.

Credit: Reuters - Politics    Duration: 02:38Published

Tweets about this


Related videos from verified sources

COP26: Countries must commit to net zero as soon as possible [Video]

COP26: Countries must commit to net zero as soon as possible

Business Secretary Alok Sharma says that all countries must commit to reach net zero carbon emissions "as soon as possible." The UK will host the 26th UN Climate Change Conference of the Parties..

Credit: ODN     Duration: 00:55Published
Facebook Shows Double the Amount of Bloomberg Ads, More Than Any Other Candidate [Video]

Facebook Shows Double the Amount of Bloomberg Ads, More Than Any Other Candidate

According to The Guardian, Mike Bloomberg has spent almost $45 million on Facebook ads and users see twice more ads from his campaign than all his opponents combined, including President Trump.

Credit: Cheddar Inc.     Duration: 00:23Published
The best Michael Bloomberg memes, ranked [Video]

The best Michael Bloomberg memes, ranked

Michael Bloomberg changed the presidential campaign game by going to viral meme accounts.

Credit: Zoom.in STUDIO     Duration: 01:12Published