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Nike's touching Kobe Bryant tribute is branding done right

Video Credit: Fast Company - Duration: 02:46s - Published
Nike's touching Kobe Bryant tribute is branding done right

Nike's touching Kobe Bryant tribute is branding done right

From the Mike Bloomberg 2020 campaign's failed satirical tweets to Nike's well-thought out and respectful Kobe Bryant tribute, here's a look at the brands that either nailed their marketing or seriously missed the mark this week.

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