Lexus Releases Future of Luxury Report for the New Decade
Lexus Releases Future of Luxury Report for the New Decade

Not long ago, electric lighting was considered a luxury.

For that matter, so were mobile phones.

But, notions of luxury often change with technological advancements and cultural shifts.

With the start of the new decade, Lexus is sharing key findings from its most recent research on the future of luxury; specifically, what will the luxury "must have" requirements be 10 years into the future?

As part of ongoing efforts to exceed expectations, Lexus commissioned a study of more than 3,200 Americans from Gen Z to Baby Boomers.

According to the study, exceptional experiences and quality top the list of demands.

But new must haves have also entered into Americans' future luxury expectations, including time for the occasional "digital detox," a desire to be unique and an increased focus on wellness.