E-girls could be considered the it-girls of current teen culture.
The group defines what’s cool online, dictating style and beauty trends for youth .
There’s debate what the “e” in e-girl stands for, but most agree that it indicates the girl in question is heavily influenced by online culture.
As much as internet culture and alternative style is core to an e-girl’s identity, so is beauty.
And the thing most centerpiece to e-girl makeup — even more than hearts drawn in eyeliner or fake freckles — is blush.
Rapper Doja Cat uses two different types of highly pigmented NARS blushes — a powder and a liquid formula — to achieve her look.
Both Doja Cat and many e-girls credit Japanese makeup styles and Harajuku culture for the makeup techniques.
“I just saw these Tumblr girls who were like super cute.
You could see they were wearing a lot of makeup.
And I fell in love with that”