Jeffree Star's new eyeshadow palette is problematic, naturally
Jeffree Star's new eyeshadow palette is problematic, naturally

Whenever Jeffree Star is making headlines, you know it’s not for something good.In the past, he’s been called out and dragged for using racial slurs and for selling faulty products.And now, the owner of Jeffree Star Cosmetics is under fire for an eyeshadow palette with an extremely problematic name.Star took to social media to announce the launch of a new “eyeshadow palette and collection” named Cremated.The name “Cremated” is problematic no matter how you spin it, but especially during a global pandemic.According to one observant Jeffree Star fan, the makeup mogul apparently trademarked the name back in September 2019