Popeyes has released its more “mature” logo in an attempt to reach a larger customer base.“It was time for Popeyes to translate its Louisiana roots in a more modern approach...by completely redesigning the brand’s visual identity and restaurant image,” a press release obtained by Business Insider said.Among the changes are the removal of red highlight over “Louisiana Kitchen, Inc”.The logo also now features thicker lettering and uniform spacing.Newly released packaging is described as “unapologetically orange”.and boasts hand-drawn patterns that honor the chain’s Louisiana roots.There’s even a new chicken logo, as evidenced by the opening of the first remodeled restaurant.Over the past 18 months, Popeyes has expanded worldwide, opening in places like Brazil, Spain and China.Currently, Popeyes is the only fast-food brand to continue seeing success amid the pandemic