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Reels: Instagram launches its own short video feature, an alternative to TIK TOK | Oneindia News

Video Credit: Oneindia - Duration: 01:58s - Published
Reels: Instagram launches its own short video feature, an alternative to TIK TOK | Oneindia News

Reels: Instagram launches its own short video feature, an alternative to TIK TOK | Oneindia News

Days after India banned the Chinese app TIK TOK amid standoff with China, Instagram has launched its own short video feature called Reels in India.

The new feature lets users create videos on the app, add creative filters and music and share it beyond their regular followers.

Reels is similar to TikTok and allows users to create 15 seconds video with popular songs, trends, or challenges.

Accoding to the creaters of Reels product comes from the realisation that 45 per cent of videos on Instagram are 15 seconds or less.

Just like TikTok, Reels will allow the user to create 15-second videos that can be edited with audio files or music tracks Reels is a fun, creative way for people to both express themselves and be entertained.

This comes as Another popular Indian alternative to TikTok called Chingari has registered over 1 crore downloads in a matter of few weeks.


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PRtips

Springboard PR #tbt: As #TikTok faces a potential ban in the U.S., @instagram is hoping to attract new users with its short-form v… https://t.co/xbrvnbQbFL 4 days ago

LevelHeadedMktg

Level Headed Mktng Instagram launches Reels, its attempt to keep you off TikTok https://t.co/X13P1ulHCL 5 days ago

MarketingToybox

ToyBox Marketing With TikTok’s future in the US in doubt, Instagram launches Reels. Check out The Verge’s article for more details o… https://t.co/sCa4C5J7G9 5 days ago

Medlink_Solutio

Medlink-Solutions | We lost @medlinksolution 😐 Instagram launches Reels, its attempt to keep you off TikTok https://t.co/z5d2bkdUjM 6 days ago


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