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Argan Oil Is The New 'It' Ingredient In Beauty Products. Why Is It So Insanely Expensive?

Video Credit: Wochit Business - Duration: 00:41s - Published
Argan Oil Is The New 'It' Ingredient In Beauty Products. Why Is It So Insanely Expensive?

Argan Oil Is The New 'It' Ingredient In Beauty Products. Why Is It So Insanely Expensive?

Twenty years ago, argan oil was sold by the side of road in Morocco for about $3 a gallon.

International sales were virtually nonexistent.

These days, argan oil can cost as much as $300 per liter, making it the world's most expensive edible oil.

That's because the formation of women-run cooperatives has transformed the production into a billion-dollar industry.

Argan oil is predominantly used in high-end cosmetic products and Moroccan cuisine.


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