Getting it wrong: When online influencers apologise
Getting it wrong: When online influencers apologise

Sooner or later, every social-medial celebrity and influencer makes a public misstep.

Be it racist DMs, unprofessional behaviour, or old videos so vile they have to be taken down.

But on the internet, it's not how far you fall, but how contrite you seem from down below.

Here's how it's done.