Although Bailey Sarian initially started her YouTube career to do makeup tutorials and product reviews.she believes a lot of her devoted followers and viewers visit her channel for her weekly series, “Murder, Mystery and Makeup” (“MM&M”).her audience — which has grown to 3 million subscribers — is tuning in to hear her talk about some creepy true crime stories.the combination of Sarian applying fake eyelashes and talking about unsolved mysteries is weirdly soothing — as if you’re talking to a friend about their favorite true-crime podcast.Sarian started her YouTube channel in 2013 but didn’t start thinking about launching the “MM&M” series until 2018.“From the very beginning, the majority of the feedback was positive,” Sarian told In The Know.Since then, the “MM&M” videos have been Sarian’s most popular series to date.“I’m so thankful I finally did the series,” she said