The pandemic has changed how retailers operate on Black Friday.
According to CNN Business, over 50% of customers feel anxious about being in brick and mortar location during the holiday.
They anticipate doing 64% of their shopping online.
Experts say that amping up online shopping could signal a more permanent shift in how Black Friday sales are done in the future.
This includes: -Duration: Black Friday deals usually start the day after Thanksgiving in-stores.
Now they start online in October.
-More ways to pickup: Curbside pickup is booming in 2020, and it's estimated that it will increase during the holiday shopping season.
-More free shipping: With online shopping becoming the norm, free shipping is becoming standard.