Facebook community engagement strategist explains plans to make Facebook, Instagram safer for kids

Sonseeahray Tonsall interviews Erica Woods from Facebook

THE RESPONSE SO KIDS CAN GOBACK IN PERSON TO LEARN ONDADS YOU MAY HAVE HEARD THISWEEK THAT FACEBOOK MADE SOMENEW SECURITY CHANGES TO THATSITE WITH ALL OF TWEENS ANDTEENS FRIENDS AND ON INSTAGRAMWHICH ALSO CONTROLS THIS COMESJOINED THE SAFETY CONCERNCOURSE OF THOSE BLASTING THESOCIAL MEDIA GIANT FOR HAVINGSOMETHING CALLED INSTAGRAMUSER INSTAGRAM FOR YOUTH ANDMUCH YOUNGER KIDS, 13 ANDYOUNGER, WE'RE JOINED NOW BYERICA WAS FROM FACEBOOK TOEXPLAIN WHAT THE RISK.

THELANDSCAPE ARE THESE DAYS ANDWHAT IS BEING DONE TO TACKLEPARENT CONCERNS GOOD MORNINGTO YOU.

HI GOOD MORNING,THANKS FOR HAVING MEDEFINITELY ONE NEW SECURITYIMPLEMENTED ON THE GRAHAM ISDEFAULTING YOUNG PEOPLE TOPRIVATE ACCOUNTS NOW HOW DOESTHAT WORK DOES THAT MEAN IHAVE TO APPROVE SOMEBODY'SFOLLOWING ME.

YOU GOT WEARE ONLINE KIND OF NOW MORETHAN EVER.AND SO IS OURRESPONSIBILITY TO MAKE SUREIT'S A SAFE AND ENJOYABLEEXPERIENCE.

SO ANYONE THAT ISUNDER THE AGE OF 16 THAT SIGNSTHAT ACCOUNT WILLAUTOMATICALLY BE DEFAULTED TOPRIVATE AS YOU SAID THAT MEANSTHAT ANY PERSON THAT'S ABLE TOINTERACT AND SEE THAT PROFILEMUST BE ACCEPTED BY THE END OFALL.

THEY WERE NOT LEAVING OUTTHOSE YOU ARE ALREADY ONINSTAGRAM SO IF YOU'RE ALREADYAN INSTAGRAM WILL BE SITTINGIN NOTIFICATION TO YOU TO LOOKINSTRUCTIONS ON HOW TO SETTHOSE DEFAULTS.OKAY, WE KNOW THE PREDATORSARE OFTEN ALSO POSERS SO HOWIS THIS REAL PROTECTIONBECAUSE THEY COULD BE HAVE APROFILE THAT'S POSING LIKETHEY'RE ANOTHER 20.YES, SO WE ACTUALLY HAVE ANEW TECHNOLOGY THAT'S GOING TOMAKE IT HARDER FOR PEOPLE THATARE POTENTIALLY NEFARIOUS ORSUSPICIOUS FROM INTERACTINGWITH TEENS ONLINE WE'LL BEWATCHING THOSE PATTERNS AND WEWILL BE FLAT IN THOSE ACCOUNTSSO THAT PARENTS COULD GO ALITTLE BIT MORE SAFER WITH 2TEENS ARE INTERACTING WITHSPEAKING ABOUT THAT NEWTECHNOLOGY.

SO THOSE ACCOUNTSTHAT YOU'RE TALKING ABOUTWON'T SHOW UP IN EXPLORERREELS OR ACCOUNTS SUGGESTEDFOR YOU TO OTHER ADULTS RIGHT.THAT'S CORRECT.

NOW THAT YOUHAVE A PRIVATE ACCOUNT YOUWILL NOT AUTOMATICALLY BEPOPULATED TO SHOW YOUR CONTENTIT WILL BE PRIVATE.ANOTHER SECURITY CHANGESGET TARGETED ADS, BUTMARKETERS CAN'T REACH THEMBASED ON THEIR INTERESTS ONINSTAGRAM AND FACEBOOKACTIVITY WHAT'S THE DIFFERENCEBETWEEN A TARGETED AD AND ANDINTERESTS.YOU ARE SO ADVERTISERS WILLNOW BE LIMITED IN SCOPE TOGENDER AGE AND GEOGRAPHICBE INCLUDED IN THAT IF A GIRLSBASKETBALL TEAM WHERE SHE LIKESWIMMING OR CERTAIN CLOTHES.SCOPING AND LIMITING 8LIMITING INFORMATION THATADVERTISERS HAVE ON YOU GOT APLATFORM AGAIN SO WE CANCREATE A MORE ENJOYABLEEXPERIENCE AND WHY DOES THATGETTING GENDER AND A FEW OTHERDETAILS.

WE WEREN'T USED TO BEABLE TO ONLY SEE ADVERTISINGTHAT'S IMPORTANT IN PART MEANTTO THEM AND YOU KNOW THINGSWITHIN REALM OF OF YOU ANDWHAT THEY ARE INTERESTED IN SOYOU KNOW WE FIGURED THAT THESELIMITED INFORMATION AND WOULDHELP ENSURE THAT.AND THE CHANGES WE'VE JUSTBEEN TALKING ABOUT REALLYFOCUSED ON TEENS THE PLANNEDYOUNGER VERSION OF INSTAGRAMTHAT IT HAD PARENTS UP IN ARMSAND THE 44 STATE ATTORNEYSGENERAL SENDING OPPOSITIONLETTERS TO CONGRESS WOULD ITBE BUILT POSSIBLY THE SAME WAYWITH THESE NEW PROTECTIONS.SO IN KIDS IS DEFINITELYSTILL IN THE PLANNING PHASEAND WE WILL BE ON INTERACTINGWITH ELECTED IN ACADEMICS ANDFOLKS THAT ARE VERY VERY SMARTON THE ADVISORY PROGRAM AIMSTO HELP US SHAPE THAT PRODUCT,AND WE WILL CERTAINLY KEEP INMIND ALL OF THESE NECESSARYPROTECTIONS TO MAKE SURE THATIT'S A IT'S AN ENJOYABLEPLATFORM AND JUST QUICKLYSOMETHING THAT YOU'RE JUSTLIKE HEARING FROM FAMILIESTHAT THERE'S SUCH A HUGEDEMAND FOR OBVIOUSLY EVERYBUSINESS WANTS TO GROW ANDTHAT WOULD BE A WAY TO DO IT.BUT.OUR KIDS REALLY YOUNG KIDSASKING FOR THIS.

NOT ASKINGBUT OUR DEMOGRAPHICS AND JUSTLOOKING ONLINE KIDS ARE USINGPLATFORM IN EFFECT FORMS. ITHINK YOU KNOW AS WE'VE BEENAT OVER THE LAST SEVERALMONTHS DUE TO COVID A LOT OFPEOPLE ARE LOOKING ONLINE TOKIND OF BE THERE BECAUSE OFAND IT'S CERTAINLY OURRESPONSIBILITY AS A SOCIALMEDIA PLATFORM TO MAKE SURETHAT THEY'RE DOING SO SAFELY.AND THANK YOU SO MUCH FORJOINING US THIS MORNING TOEXPLAIN THE NEW SAFETY