YouTube ‘Premium Lite’ Subscription Offers Cheaper Ad-Free Viewing.
"Premium Lite" is currently being tested in Sweden, Norway, the Netherlands, Belgium, Denmark, Finland and Luxembourg.
It is a less expensive subscription tier that offers ad-free viewing but does not include YouTube Premium's other features such as background playback or offline downloads.
In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: , YouTube spokesperson, via statement.
Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube, YouTube spokesperson, via statement.
The subscription costs about $8 as compared to the full Premium's $14 price tag in those countries.
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Though the subscription doesn't include YouTube Music perks such as ad-free listening.
Ad-free viewing is implemented via web, iOS, Android, smart TVs, gaming consoles and the YouTube Kids app.
YouTube will evaluate user feedback before making a decision about further rollouts.