LG SIGNATURE, the ultra-premium brand from LG Electronics, is on a mission to support DIFFA (Design Industries Foundation Fighting AIDS) on their Specify With Care(R) program, which serves communities and grants funds for organizations helping people in need.
The initiative was announced this month at the Molteni&C|Dada|UniFor New York flagship store, which currently showcases LG SIGNATURE innovations led by the world's first rollable TV, OLED R, as part of a three-year collaboration with the Italian premium lifestyle and furniture brand.
LG Brand Ambassador, American Ballet Theatre's Misty Copeland, was there to support other art and design enthusiasts.
The brand says life's good when you help others, and there's no better time than the holiday season to pay it forward and inspire others to do the same.