TikTok's Ad Revenue, Expected to Continue, Explosive Growth.
Reuters reports that , TikTok's worldwide ad revenue , is expected to triple in 2022.
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Reuters reports that , TikTok's worldwide ad revenue , is expected to triple in 2022.
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According to Insider Intelligence's first forecast on TikTok ad revenues, the Chinese-owned social video app was on track to make over $11 billion through ad revenue in 2022.
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According to Insider Intelligence's first forecast on TikTok ad revenues, the Chinese-owned social video app was on track to make over $11 billion through ad revenue in 2022.
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More than half of that revenue is expected to come from the United States.
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The company's worldwide ad business grew 175% in 2021 to reach $3.88 billion.
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TikTok's growth is expected to increase to 200% in 2022, launching revenue to $11.64 billion.
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That equals more than , Twitter and Snapchat's , combined annual ad revenue.
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That equals more than , Twitter and Snapchat's , combined annual ad revenue.
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TikTok's ad revenues are expected to reach $23.58 billion by 2024.
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Insider Intelligence principal analyst Debra Aho Williamson says that TikTok's user base has increased dramatically in recent years.
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Insider Intelligence principal analyst Debra Aho Williamson says that TikTok's user base has increased dramatically in recent years.
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It has moved well beyond its roots as a lip-syncing and dancing app; it creates trends and fosters deep connections with creators that keep users engaged, video after video, Debra Aho Williamson, Insider Intelligence principal analyst, via Advanced Television.
It has moved well beyond its roots as a lip-syncing and dancing app; it creates trends and fosters deep connections with creators that keep users engaged, video after video, Debra Aho Williamson, Insider Intelligence principal analyst, via Advanced Television.
It pairs marketers with creators to help content go viral, and that can drive enormous demand for products that advertisers want to promote, Debra Aho Williamson, Insider Intelligence principal analyst, via Advanced Television.
It pairs marketers with creators to help content go viral, and that can drive enormous demand for products that advertisers want to promote, Debra Aho Williamson, Insider Intelligence principal analyst, via Advanced Television
