Dunkin’ Has a , New Rewards Program.
CNN reports that Dunkin' Rewards is replacing DD Perks.
Scott Murphy, Dunkin’ president, said, “We consistently heard members ask for three things: flexibility, variety and recognition.”.
We’re excited to deliver this to them through the new program, Scott Murphy, Dunkin’ president, via statement.
CNN reports that the new program will reward members with 10 points for every dollar spent.
Previously, 5 points were given for every dollar spent.
Rewards can be redeemed after acquiring 150 points instead of 200 points that were required under the previous program.
Points can also be used toward the purchase of food for the first time.
If a rewards members visits Dunkin' 12 times in a month, they get more points and benefits.
However, some customers aren't happy with the changes since many specialty drinks will require more points under the new program.
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Murphy responded to the criticism.
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Change is always going to be an adjustment... in the long run, Dunkin’ loyalists will benefit even more... members will get many of our coffee beverages at a better value than with DD Perks, Scott Murphy, Dunkin’ president, via statement
