Mercedes-Benz and Roger Federer have more in common than you might think: Competitive spirit, a success story of many years and a commitment to society firmly anchored in their mindset.
Together, the iconic car brand and one of the most successful tennis players of all time have launched the "Neon Legacy" initiative.
It connects various projects to achieve one overarching goal: giving something back to society.
The initiative's influences can be experienced in a variety of ways.
Each partnership project creates meaningful and lasting results through charitable activities that inspire others.
Mercedes-Benz supports these causes and collaborations by collecting grants and donations, for example.