BTS’ Jimin Appointed , Dior Global Brand Ambassador.
Dior made the announcement via social media on Jan.
16.
The House is thrilled to announce @J.M from #BTS as new Dior global ambassador.
, Dior, via Instagram.
Pictured here in a colorful look from #DiorSummer23, the singer is now lending his image to creations from Artistic Director of Dior men’s collections, @MrKimJones, Dior, via Instagram.
The announcement went on to say that Jimin "exemplifies the timeless spirit and singularity of Dior.".
According to Reuters, consumers in South Korea spend an average of $325 per person each year on luxury items. That's reportedly the highest global figure for personal luxury goods.
Dior has been expanding its presence in South Korea, hosting a show in the country last year for the first time.
Dior has been expanding its presence in South Korea, hosting a show in the country last year for the first time.
Previously, Pietro Beccari, CEO of Christian Dior Couture, said the company is "forging new powerful ties" with South Korea.
Some of Dior's other Korean ambassadors include Jisoo from Blackpink, Sehun from EXO and model/actor Nam Joo-Hyuk.
Some of Dior's other Korean ambassadors include Jisoo from Blackpink, Sehun from EXO and model/actor Nam Joo-Hyuk.
Some of Dior's other Korean ambassadors include Jisoo from Blackpink, Sehun from EXO and model/actor Nam Joo-Hyuk
