Vodafone Idea to rebrand as 'Vi' as it prepares for telecom battle

Vodafone Idea Ltd said on Monday it plans to rebrand itself as the debt-ridden telecoms carrier, which has been losing customers, looks to change its image three years after it announced the biggest merger in India's telecoms market. Vodafone Idea, a joint venture between Britain's Vodafone and India's Idea Cellular, said it will go by the brand name "Vi".