4 innovation waves satisfying consumer cravings for drinkables — and how to surf the trends

Editor’s note: All quotes in this article have been sourced from individual interviews with the author. It’s 6:02 p.m. on a searing August evening in 2026 and you’re on your final leg of the Paradise Park Trail on Mt. Hood, craving an icy cold Chardonnay, imagining that vibrant palate with notes of citrus and honeycomb, and a creamy minerality on the finish. Check your backpack? Nope, not there. But your video sunglasses are picking up a signal, and you are virtually transported to the harvest…